Malaysia Hosts First-Ever International Towerrunning Event at Merdeka 118

Malaysia has made history by hosting its first major international towerrunning event on the Towerrunning World Association (TWA) circuit. The 3rd Towerrunning Asian & Oceanian Championships 2025, locally branded as The Sky Race at Merdeka 118, took place during the Merdeka Day weekend in Kuala Lumpur.

The event was held at the iconic Merdeka 118, the world’s second-tallest building, located near the historic site where Tunku Abdul Rahman declared Malaysia’s independence on 31 August 1957. Over 5,800 participants from 70 countries registered to take on the challenge of climbing 2,845 steps to Level 118 of the tower. 

Hyatt Regency Kuala Lumpur at KL Midtown: A New Urban Retreat

Kuala Lumpur’s skyline has a brand-new star. The highly anticipated Hyatt Regency Kuala Lumpur at KL Midtown officially opens its doors, marking the brand’s return to the city with a blend of world-class hospitality, visionary design, and a coveted address in one of the capital’s most vibrant neighbourhoods.

KLSCM 2025 Announces Official Pacer Line-Up

The Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, Malaysia’s premier running event, has officially revealed its full line-up of race pacers. These dedicated KLSCM 2025 pacers will support participants in the Pantai KL 10KM, ASICS Half Marathon, and Full Marathon categories, guiding runners to achieve their personal bests while offering encouragement throughout the race.

Luckin Coffee Malaysia Launches New Coconut Drinks

Coconut lovers, get ready! 

This August, Luckin Coffee Malaysia is bringing a burst of tropical freshness with two new coconut drinks – the Coconut Shakerato and Iced Coconut Americano.

Following the massive success of its iconic Coconut Latte – which has sold over 1.2 billion cups worldwide – Luckin Coffee is expanding its coconut-inspired lineup with these refreshing creations. Perfect for Malaysia’s warm climate, both drinks offer a bold, smooth coffee experience with an irresistible tropical twist.

The Sky Race at Merdeka 118: Conquer 118 Floors for the Best View in Kuala Lumpur

Published on 31 July 2025

Updated: 8 August 2025

This race has officially sold out. But stay tuned to their social media for a chance to win entry tickets. You can also join the waitlist in the event of any released tickets. 

Get ready to climb your way to history! Fresh Events Asia, in partnership with the Malaysia Towerrunning Association, has officially announced The Sky Race™, a first-of-its-kind vertical challenge happening on Saturday, 30 August 2025 at Merdeka 118 – the tallest building in Southeast Asia and the second tallest in the world.

Participants will take on an epic ascent of 2,845 steps across all 118 floors, ending at the exclusive Level 118, which will be open to the public for one day only. From this never-before-accessible vantage point, climbers will enjoy the most breathtaking panoramic views of the Kuala Lumpur skyline.

Toyota Start Your Impossible Outrun 2025 Continues To Drive Hope Through Mobility

 Over 6,500 runners came together yesterday for the fourth edition of the Toyota Start Your Impossible (SYI) Outrun 2025, a landmark event designed to highlight Toyota's role as a pioneering mobility company committed to uplifting communities. More than a race, the Start Your Impossible (SYI) Outrun is etched on the Start Your Impossible (SYI) branding campaign, reflecting Toyota’s dedication to innovation and societal well-being.

REDLINE Fitness Games by Nissan 2025 draws biggest crowd to MIECC

Malaysia hosted the third edition of REDLINE Fitness Games by NISSAN on 26–27 July 2025 at the MINES International Exhibition & Convention Centre (MIECC), drawing over 10,000 fitness enthusiasts, athletes, and spectators from around the region.

Returning bigger and bolder after two successful instalments in 2023 and 2024, REDLINE 2025 has firmly positioned itself as one of Southeast Asia’s largest and most inclusive functional fitness competitions. Organised by Fresh Events Asia and powered by returning title sponsor NISSAN, the REDLINE Fitness Games continues to raise the bar for community-focused, high-performance athletic events.

Mind Over Miles: Where Resilience Meets Instinct

The cool air of Cameron Highlands carries more than just the scent of tea leaves this July — it breathes life into a new generation of endurance athletes as they tackle the Cameron Ultra 2025. Wrapped in mist and silence, the trail becomes a canvas for perseverance, painted with every stride and heartbeat. 

Among the participants this year is Syarifah Balqis, a rising name in Malaysia’s trail running scene. From completing her first ultra-marathon in 2022 to conquering a solo 100 km race at Trans Jeju, Balqis has steadily built a reputation for grit and quiet determination. 

ASICS Malaysia Champions Grassroots Sports Through ASICS MASISWA Badminton Championship 2025

ASICS Malaysia continues to demonstrate its commitment to grassroots sports development by sponsoring the ASICS MASISWA Badminton Championship 2025, which took place from 26 to 28 June at Taylor’s University Grand Hall. The prestigious three-day tournament brought together over 350 talented students from 15 private higher education institutions (IPTS) across Malaysia, competing in singles and doubles events under both the MASISWA Open and Bakat Baru (Beginner) divisions.

ASICS Launches “Little Reminders” Campaign in Southeast Asia

In conjunction with Global Running Month, ASICS has introduced a heartwarming campaign across Southeast Asia called “Little Reminders.” Designed to shift how adults view and approach physical activity, the campaign brings attention to a fundamental insight: children move simply because it makes them happy, while adults often tie movement to metrics, body image, or performance. The initiative encourages everyone to return to the pure, joyful reasons we once had for moving.